December of 2008 statistics from the American Sport Fishing Association say that only 4.2% of Lures and Hard Baits were bought online. Skipping ahead to December, 2009 - just one year later, the percent purchasing online was 20.4%! That is a huge increase! Five times the previous year? This is encouraging news for anyone that does business online. If I had to hypothesize, I'd have to say that companies that sell fishing products on line are probably getting a lot better at it, and people who fish are simply trusting the system more.
Data available at: http://www.asafishing.org/statistics/angler_survey/online_sales/200912.html
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